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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Laa Maisyir Jurnal Ekonomi Islam JSEH (Jurnal Sosial Ekonomi dan Humaniora) FALAH Jurnal Ekonomi Syariah Tansiq: Jurnal Manajemen dan Bisnis Islam Al-Mustashfa Law and Justice Economica: Jurnal Ekonomi Islam al-Uqud : Journal of Islamic Economics QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) JESI (Jurnal Ekonomi Syariah Indonesia) JCRS (Journal of Community Research and Service) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Ecoment Global: Kajian Bisnis dan Manajemen LAN TABUR: Jurnal Ekonomi Syari’ah el-Jizya: Jurnal Ekonomi Islam Bandung Conference Series : Sharia Economic Law Jurnal Riset Perbankan Syariah
Popon Srisusilawati
Department Of Sharia Economics Law, Faculty Of Sharia, Universitas Islam Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)

 1 
DAMPAK PANDEMI COVID-19 BAGI PEMASARAN UMKM SYARIAH DI INDONESIA Delia Dwiyanti Hasanah; Siti Rosiyana Dewi; Anya Aurellya; Selva Selfia Ginanjar; Nadya Az-Zahra; Popon Srisusilawati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 2 (2022): JMM Mei 2022
Publisher : Master of Management, Mataram University

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Abstract

The existence of Covid-19 has presented various kinds of problems, including problems that have occurred in marketing in Indonesia. The Covid-19 pandemic may be viewed by some business actors as a disaster, but if we are smart in managing or managing a business by looking at the situation and by understanding changes in consumer behavior, we will be able to boost sales even in the midst of this pandemic. The impact that occurred on offline sellers was that on average, micro, small and medium enterprises felt a decline in turnover during the Covid-19 presence. however, several micro, small and medium enterprises remained stable and experienced increased sales due to these increased efforts. Adjusting products and developing several strategies to survive, online sales are not much different from offline sales, in online marketing there has also been a decline and increase,E-commerce has played a role in the Indonesian economy during the Covid-19 pandemic for businesses, consumers and the government. . For business actors, e-commerce is a solution to overcome the impact of Covid-19 to increase business scale because many investors are investing in this field. The reason people choose to buy in online sales is because it is safer and more effective when making online transactions. The reason is because it is done without physical contact and continues to carry out health protocols. Keywords: Covid-19, e-commerce, SMeS, marketing
Co-Authors A dliya wahyuni Aisyah Shohwatul Islam Aisyah Shohwatul Islam Akbar S, Torik Akhmad Yusup Alisya Aulia Rusmana Anggelia Nurfitria Anisa Fitria Annisa Indrawati Anya Aurellya Ariani Siregar Asep Ramdan Hidayat Asri Dara Binekas Ayu Tuty Utami Cecep Soleh Kurniawan D. Gandana Madjakusumah Deden Gandana Madjakusumah Deden Gandana Madjakusumah Delia Dwiyanti Hasanah Elisa Siti Eva Misfah Bayuni Fairuz Syifa Rosyidah Faisa Azmi Firjatullah Farha Ratu Sabila Fayza Ikhrom Habibi Nurul Yaqin Hana Khairunnisa Ilham Mujahid Imelda Putri Intan Manggala Intan manggala Wijayanti Intan Manggala Wijayanti Intan Nurrachmi Irma Yulita Silviany Irma Yunita Silviany Isfi Rizka Pitsyahara Ivan Wahyudi Iwan Permana lia yulia Lia Yulia Luni Nur Rahmah Maman Surahman Milka Nurul Fauziah Moh Ramdhan Rizalussani Mohamad Andri Ibrahim Mohammad Andri Ibrahim Muhammad Arya Naufal Saleh Muhammad Gandhi Darmawan Nadya Az-zahra Nadya Az-Zahra Nandang Ihwanudin Nanik Eprianti Neli Erlianti Nendiarti Juniar Neneng Nurhasanah Neng Dewi Himayasari Neng Dewi Himayasari Nur Fadilah Sukmawardani Nymas Mu’nisah Anggraeni Panji Adam Agus Putra Putri Diani Hardianti Ramdan Fawzi Randi Ganjar Ratih Tresnati Redi Hadiyanto Reyhan Maharis Fadilah Reza Fauzia Tarende Reza Naftali Rahmayosa Rima Karnipa Agusti Riska Ariani Siregar Risma Mustika Fajaria Rita Mustika Sabarina Irbah Safira Muthia Rosyid Sartika Herawati Selly Eriska Selva Selfia Ginanjar Shakila Carisya Tsania Siti Karomah Nuraeni Siti Rosiyana Dewi Syifa Tahany Tahany Tiara Deasy Nurfitriani Sumarwan Tiara Marliana Tiara Marliana Tiya Rissa Kamila Torik Akbar S. Tri Ambarwati Vina Fazri Aryani Wahyudi, Ivan Winda Widya Rahma Yayat Rahmat Hidayat Yovanka Graciela Rois Yunifa Rahmadani Zaini Abdul Malik Zea Fauziah Zia Firdaus Nuzula